Business Is Personal


Achieve fulfillment in your life by tapping into the evolutionary psychology of work and
discovering your worklife blend.

Is it your turn to?

  • Enjoy your job
  • Connect with your work and your career in a meaningful way
  • Destroy the myth of work-life balance once and for all
  • Learn the evolutionary psychology of economic communities
  • Determine your vision and mission for your life
  • Discover the values that have been driving your behavior for years already and align to them
  • Set valuable goals for yourself to drive your own performance
  • Curate a holistic life for yourself that respects and embraces your work


90% of people will work for 23% less lifetime earnings if they find their work meaningful,

but those that find their work meaningful tend to get more opportunities for advancement in
their careers, make more money, and even live a healthier, longer life! Those companies whose
employees report meaningful work actually make 21% more profit as well. Everybody wins!


Hemal H. R. Mehta
Hemal H. R. Mehta


Dr. Corrie has been one of the best mentors that I have come across; well-read and widely knowledgeable. I had the pleasure of attending a skills enhancement and motivational workshop, which was pure learning and skill-upgrading experience. The teachings were pragmatic, simply put forward and were complemented with aplethora of a day-to-day-real-life business situation examples. The content was direct and easy! I look forward to this honor again.
Dr. M. Sayyad
Dr. M. Sayyad

Dr. Corrie is a professional, independent advisor who provides frank and honest advice that may be difficult to find by anyone else. During my time with him, I had really tough time in my career. Corrie helped me understand my strenghts and showed me areas of improvements. I learned how to engage with my staff, respect thm, and feel their feelings. I learned how to use opportunities in my transition time and how to evaluate all aspects of my career. Despite the fact that Corrie is really talented and educated, he coaches you in a way that makes you feel as though it's you who is thinking and solving the problems. It's really amazing for your confidence...I wish I had met him years earlier in my career life.
Ifran Tansel
Ifran Tansel


I came to Dr. Corrie as I was not sure what the future of automotive holds with autonomous vehicles coming into play. With his help, we completely re-evaluated the business and looked into how we can diversify our strategies and revenue streams to prepare for, what I believe, is an inevitable future of disruption.
L Terkawi

Participant in the Business is Personal Program

Almost 2 years after the amazing training with Dr. Corrie, I've achieved my most important targets! I lost 22kg of fat and gained 7kg of muscles, and I got an MBA in logistics and supply chain management!
Meiraj Hussain

Head of HR

I had pleasure of engaging Dr. Corrie Block as part of a rigorous selection process to develop and deliver leadership training at AI Masoood. Dr. Corrie delivered greate results and was inpiring and engaging throughout with excellent attendee feedback. I look forward to working with Dr. Corrie to deliver further training and mentoring at Al Masaood.
V Fredrick Leons

General Manager

An accomplished consultant & multi-talented person, (Corrie's) attention to detail, simplicity in delivering tailored programs commendable. I got introducted to him through a leadership program which transformed my values, goals so meaningful and purpose of life... Wherever & whoever he assists; it's an experience that lasts & ablissful opportunity. I strongly recommend(him). Engage him to keep your community engaged!!

This is a proven strategy and framework for curating meaning at work based on:

1,000’s of Executive interviews

100’s of companies

30+ countries

25 years of experience

30,000 hours of education



…founding 7 companies of my own in media, education, consulting, and even textiles, and after working in more than a hundred companies as a strategist, I finally figured out that the most profitable thing a company could do is to engage with their employees’ personal strategy.

And I was running strategy and employee engagement programs for large companies like World Bank, ADNOC, Inifiniti, and Microsoft.


My client companies were totally transformed.

I achieved:

+19.7% improvements in leadership proficiency +18.0% improvement in management performance

+18.7% better corporate communications

+23.7% improvements in empowerment

+27.4% higher values-driven leadership

+22.2% improvements in personal life efficacy

The ROI on my executive coaching was more than 788%! But I was only training a few hundred employees a year. And there were literally millions of people that needed this information. I KNEW I COULD IMPROVE THE QUALITY OF LIFE FOR MILLIONS OF PEOPLE, I HAD TO MAKE THIS KNOWLEDGE AVAILABLE TO EVERYONE. So I wrote my notes and stories down. And I published the book to give the strategic advantage of meaningful work-life to EVERYONE that wanted it.

If you want to live a more meaningful life at work, recognize what has ALWAYS BEEN TRUE: Business is Personal.



I’m a Professor of Strategic Management and I have Masters degrees in Business and Leadership, a UK PhD, a Swiss DBA, and certification in Artificial Intelligence from MIT. I’ve worked with thousands of leaders in hundreds of companies as a business strategist and executive coach. And I love doing research.